000 02278cam a2200385 a 4500
001 15901647
003 OSt
005 20140721142224.0
008 090910s2011 mauab b 001 0 eng d
010 _a 2009936693
020 _a9781439082829 (pbk.)
020 _a1439082820 (pbk.)
020 _a9781424069248 (pbk.)
020 _a1424069246 (pbk.)
035 _a(OCoLC)ocn430053359
040 _aBTCTA
_cBTCTA
_dYDXCP
_dUMC
_dBWX
_dMUU
_dALAUL
_dY@Z
_dDLC
042 _alccopycat
050 0 0 _aP93.5
_bL47 2011
082 0 4 _a302.23 LES
100 1 _aLester, Paul Martin.
_94001
_0(local)28857
245 1 0 _aVisual communication :
_bimages with messages /
_cPaul Martin Lester.
250 _a5th. ed.
260 _aBoston, MA. :
_bWadsworth,
_cc2011.
300 _axiii, 434 p., [4] p. of plates :
_bill. (some col.), maps (some col.) ;
_c28 cm.
490 1 _aWadsworth series in mass communication and journalism
504 _aIncludes bibliographical references and index.
505 1 _a1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.
520 3 _aVisual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
650 0 _aVisual communication.
_91679
_0(local)28858
830 0 _aWadsworth series in mass communication and journalism.
_94002
_0(local)60584
906 _a7
_bcbc
_ccopycat
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
955 _bxh58 2012-04-24 z-processor
_axh58 2012-04-24 OOS to USGEN/LIT (class P)
_irg10 2012-06-05 to Dewey
955 _apc22 2009-09-10
_axh00 2010-10-28
999 _c3178
_d3178