000 | 02278cam a2200385 a 4500 | ||
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001 | 15901647 | ||
003 | OSt | ||
005 | 20140721142224.0 | ||
008 | 090910s2011 mauab b 001 0 eng d | ||
010 | _a 2009936693 | ||
020 | _a9781439082829 (pbk.) | ||
020 | _a1439082820 (pbk.) | ||
020 | _a9781424069248 (pbk.) | ||
020 | _a1424069246 (pbk.) | ||
035 | _a(OCoLC)ocn430053359 | ||
040 |
_aBTCTA _cBTCTA _dYDXCP _dUMC _dBWX _dMUU _dALAUL _dY@Z _dDLC |
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042 | _alccopycat | ||
050 | 0 | 0 |
_aP93.5 _bL47 2011 |
082 | 0 | 4 | _a302.23 LES |
100 | 1 |
_aLester, Paul Martin. _94001 _0(local)28857 |
|
245 | 1 | 0 |
_aVisual communication : _bimages with messages / _cPaul Martin Lester. |
250 | _a5th. ed. | ||
260 |
_aBoston, MA. : _bWadsworth, _cc2011. |
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300 |
_axiii, 434 p., [4] p. of plates : _bill. (some col.), maps (some col.) ; _c28 cm. |
||
490 | 1 | _aWadsworth series in mass communication and journalism | |
504 | _aIncludes bibliographical references and index. | ||
505 | 1 | _a1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see. | |
520 | 3 | _aVisual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class. | |
650 | 0 |
_aVisual communication. _91679 _0(local)28858 |
|
830 | 0 |
_aWadsworth series in mass communication and journalism. _94002 _0(local)60584 |
|
906 |
_a7 _bcbc _ccopycat _d2 _eepcn _f20 _gy-gencatlg |
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942 |
_2lcc _cBK _n0 |
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955 |
_bxh58 2012-04-24 z-processor _axh58 2012-04-24 OOS to USGEN/LIT (class P) _irg10 2012-06-05 to Dewey |
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955 |
_apc22 2009-09-10 _axh00 2010-10-28 |
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999 |
_c3178 _d3178 |