000 02976nam a2200469 a 4500
001 EBC668359
003 MiAaPQ
006 m o d |
007 cr cn|||||||||
008 091030s2010 nyuad sb 001 0 eng d
010 _z 2009045729
020 _z9781848728103
020 _z9781848728110
020 _z020385294X (master e-book)
020 _z9780203852941 (e-book)
035 _a(MiAaPQ)EBC668359
035 _a(Au-PeEL)EBL668359
035 _a(CaPaEBR)ebr10452719
035 _a(CaONFJC)MIL304488
035 _a(OCoLC)707068699
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5415.332.O43
_bA385 2010
082 0 4 _a658.8/340846
_222
245 0 4 _aThe aging consumer
_h[electronic resource] :
_bperspectives from psychology and economics /
_cedited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon.
260 _aNew York :
_bTaylor & Francis,
_c2010.
300 _axxi, 301 p. :
_bill.
490 1 _aMarketing and consumer psychology series
504 _aIncludes bibliographical references and indexes.
505 0 _aCognitive psychology and neuroscience of aging / Angela H. Gutchess -- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder -- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet, Loraine Lau-Gesk, Patti Williams and Hyewook Genevieve Jeong -- Aging-related changes in decision making / Ellen Peters -- Do workers prepare rationally for retirement? / Gary Burtless -- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle and Melayne M. McInnes -- The ageing consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould -- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole -- Impact of age on brand choice / Rapha�elle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz -- Age-branding / Harry R. Moody and Sanjay Sood -- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion and Ryan Yordon.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aOlder consumers.
650 0 _aConsumer behavior.
650 0 _aConsumption (Economics)
650 0 _aMarketing.
655 4 _aElectronic books.
700 1 _aDrolet, Aimee Leigh.
700 1 _aSchwarz, Norbert,
_cDr. phil.
700 1 _aYoon, Carolyn,
_d1960-
710 2 _aProQuest (Firm)
830 0 _aMarketing and consumer psychology series.
856 4 0 _uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=668359
_zClick to View
999 _c33708
_d33708