000			02203nam a2200397 a 4500
001			EBC678730
003			MiAaPQ
006			m o d |
007			cr cn|||||||||
008			110107s2011 nyu sb 001 0 eng d
010			_z 2010054139
020			_z9780814416686 (alk. paper)
020			_z0814416683 (alk. paper)
020			_z9780814416693 (e-book)
035			_a(MiAaPQ)EBC678730
035			_a(Au-PeEL)EBL678730
035			_a(CaPaEBR)ebr10457055
035			_a(CaONFJC)MIL304666
035			_a(OCoLC)711786748
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aHF5827.95 _b.S56 2011
082	0	4	_a658.8 _222
100	1		_aSilverman, George, _d1942-
245	1	4	_aThe secrets of word-of-mouth marketing _h[electronic resource] : _bhow to trigger exponential sales through runaway word of mouth / _cGeorge Silverman.
250			_a2nd ed.
260			_aNew York : _bAmacom, _cc2011.
300			_axiv, 258 p.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: why this book "and word-of-mouth marketing today" is different -- The systematic approach to word of mouth -- Dominating your market by EZfying the customer decision cycle -- How to use word of mouth to EZfy the decision process -- The decision process -- Six M's to live by -- Researching word of mouth -- Creating the content -- The word-of-mouth toolkit -- Word of mouth measurement -- The secrets of trust -- A tried and true wom campaign -- Constructing the ultimate word-of-mouth campaign -- Six steps to harnessing word of mouth -- Which methods work best for what? : a word-of-mouth checklist -- Word-of-mouth marketing for specific audiences and circumstances -- Tips, techniques, and suggestions that will make it easier.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aWord-of-mouth advertising.
650		0	_aMarketing.
655		4	_aElectronic books.
710	2		_aProQuest (Firm)
856	4	0	_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=678730 _zClick to View
999			_c33926 _d33926