000			01684nam a2200409 a 4500
001			EBC4658227
003			MiAaPQ
006			m o d |
007			cr cn|||||||||
008			101007s2011 nyua s 001 0 eng d
010			_z 2010042594
020			_z9780071743877 (alk. paper)
020			_z9780071746144 (e-book)
035			_a(MiAaPQ)EBC4658227
035			_a(Au-PeEL)EBL4658227
035			_a(CaPaEBR)ebr10432624
035			_a(CaONFJC)MIL291433
035			_a(OCoLC)747946084
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aHF5415.153 _b.B45 2011
082	0	4	_a658.5/75 _222
100	1		_aBelz, Andrea.
245	1	0	_aProduct development _h[electronic resource] / _cAndrea Belz.
260			_aNew York : _bMcGraw-Hill, _cc2011.
300			_axii, 240 p. : _bill.
490	1		_aMcGraw-Hill 36-hour course series
500			_aIncludes index.
505	0		_aInception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up.
505	0		_apt. 1. Planning : dress for success -- pt. 2. Implementation : it ain't over 'til it's over.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aNew products.
650		0	_aProduct management.
655		4	_aElectronic books.
710	2		_aProQuest (Firm)
830		0	_aMcGraw-Hill 36-hour course series.
856	4	0	_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4658227 _zClick to View
999			_c36094 _d36094