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| 001 | EBC2080021 | ||
| 003 | MiAaPQ | ||
| 005 | 20191009123131.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 191009s2007 xx o ||||0 eng d | ||
| 020 |
_a9781601381569 _q(electronic bk.) |
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| 020 | _z9780910627993 | ||
| 035 | _a(MiAaPQ)EBC2080021 | ||
| 035 | _a(Au-PeEL)EBL2080021 | ||
| 035 | _a(CaONFJC)MIL248984 | ||
| 035 | _a(OCoLC)869287137 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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| 050 | 4 | _aHF5415.1265 .B768 2007 | |
| 082 | 0 | _a658.872 | |
| 100 | 1 | _aBrown, Bruce. | |
| 245 | 1 | 4 |
_aThe Ultimate Guide to Search Engine Marketing : _bPay Per Click Advertising Secrets Revealed. |
| 264 | 1 |
_aOcala : _bAtlantic Publishing Group, _c2007. |
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| 264 | 4 | _c�2007. | |
| 300 | _a1 online resource (290 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aIntro -- SearchEngine.pdf -- Table Of Contents -- Foreword -- Introduction -- Ch.1 History & -- Understanding Of Online Marketing -- Ch.2 Introduction To PPC Advertising -- Ch.3 Search Engine Optimization -- Ch.4 How To Generate Web Site Traffic -- Ch.5 Establishing An Online Marketing Strategy -- Ch.6 How To Budget For Your PPC Advertising Campaign & -- Choose Effective Keywords & -- Keyword Phrases -- Ch.7 Google AdWords -- Ch.8 Yahoo Search Marketing -- Ch.9 Microsoft AdCenter -- Ch.10 How To Identify & -- Combat Fraud -- Ch.11 Increase Profits With Google AdSense -- Ch.12 How To Increase Sales With Affiliate Marketing -- Ch.13 Increase Profits With An Ebay Store Front -- Ch.14 PPC Marketing & -- SEO Case Studies -- Ch.15 Hints, Tips, & -- Advice From The Experts Who Do It Every Day -- Ch.16 Recommended Reference Library -- About The Author -- Glossary -- References -- Index. | |
| 520 | _aIs your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your website. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In | ||
| 520 | 8 | _aaddition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version. | |
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 650 | 0 | _aInternet advertising.;Internet marketing.;Web search engines. | |
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aBrown, Bruce _tThe Ultimate Guide to Search Engine Marketing : Pay Per Click Advertising Secrets Revealed _dOcala : Atlantic Publishing Group,c2007 _z9780910627993 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=2080021 _zClick to View |
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