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001 EBC2080055
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005 20191009123131.0
006 m o d |
007 cr cnu||||||||
008 191009s2007 xx o ||||0 eng d
020 _a9781601381576
_q(electronic bk.)
020 _z9781601380456
035 _a(MiAaPQ)EBC2080055
035 _a(Au-PeEL)EBL2080055
035 _a(CaONFJC)MIL248895
035 _a(OCoLC)873841178
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aZA4234
082 0 _a659.144
100 1 _aBrown, Bruce.
245 1 4 _aThe Complete Guide to Google Advertising :
_bIncluding Tips, Tricks, & Strategies to Create a Winning Advertising Plan.
264 1 _aOcala :
_bAtlantic Publishing Group,
_c2007.
264 4 _c�2008.
300 _a1 online resource (290 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aIntro -- google.pdf -- Table Of Contents -- Foreword -- Ch.1 Introduction -- Ch.2 History Of Google &amp -- Online Advertising -- Ch.3 Developing An Online Marketing Plan -- Ch.4 How To Generate Web Site Traffic With &amp -- Without Google -- Ch.5 Introduction To Pay-Per-Click Advertising -- Ch.6 Using Google AdWords -- Ch.7 How To Choose Effective Keywords &amp -- Key Phrases -- Ch.8 Increase Profits With Google Adsense -- Ch.9 How To Identify &amp -- Combat Pay-Per-Click Fraud -- Ch.10 Optimize Your Web Site For Search Engines -- Ch.11 Google Base &amp -- Froogle -- Ch.12 Summary -- Ch.13 Google Pay-Per-Click Marketing &amp -- SEO Case Studies -- Ch.14 Hints, Tips, &amp -- Advice From The Experts Who Do It Everyday -- Ch.15 Recommended Google &amp -- SEO Library -- Author Dedication &amp -- Biography -- Glossary -- Index.
520 _aGoogle has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality
520 8 _amanuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aGoogle -- Handbooks, manuals, etc.;Internet advertising -- Handbooks, manuals, etc.;Internet marketing -- Handbooks, manuals, etc.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aBrown, Bruce
_tThe Complete Guide to Google Advertising : Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan
_dOcala : Atlantic Publishing Group,c2007
_z9781601380456
797 2 _aProQuest (Firm)
856 4 0 _uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=2080055
_zClick to View
999 _c36242
_d36242