000			02221nam a22004333i 4500
001			EBC4948084
003			MiAaPQ
005			20191009123132.0
006			m o d |
007			cr cnu||||||||
008			191009s2004 xx o ||||0 eng d
020			_a9781408102138 _q(electronic bk.)
020			_z9780747566212
035			_a(MiAaPQ)EBC4948084
035			_a(Au-PeEL)EBL4948084
035			_a(CaONFJC)MIL22589
035			_a(OCoLC)1024265785
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5410
082	0		_a658.8003
100	1		_aIvanovic, A.
245	1	0	_aDictionary of Marketing.
250			_a3rd ed.
264		1	_aLondon : _bBloomsbury Publishing UK, _c2004.
264		4	_c�2004.
300			_a1 online resource (304 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
520			_aMarketing speak' can baffle even the most experienced insiders. This dictionary provides a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar, and an encyclopedic commentary. This is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business. Supplements provide a SWOT analysis, sample rate card and print-specification form, while quotations from magazines and newspapers give real-world examples of terms used in context.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655		4	_aElectronic books.
700	1		_aCollin, P.H.
700	1		_aCollin, Peter.
776	0	8	_iPrint version: _aIvanovic, A. _tDictionary of Marketing _dLondon : Bloomsbury Publishing UK,c2004 _z9780747566212
797	2		_aProQuest (Firm)
856	4	0	_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4948084 _zClick to View
999			_c36262 _d36262