000			02829nam a22004093i 4500
001			EBC4953230
003			MiAaPQ
005			20191009123133.0
006			m o d |
007			cr cnu||||||||
008			191009s1900 xx o ||||0 eng d
020			_a9781282812109 _q(electronic bk.)
035			_a(MiAaPQ)EBC4953230
035			_a(Au-PeEL)EBL4953230
035			_a(CaONFJC)MIL281210
035			_a(OCoLC)1027143807
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
082	0		_a658.8
100	1		_aAcharya, Prof. Dr. W.K.
245	1	0	_aFundamentals Of Marketing & Finance.
264		1	_aChandi Chowk : _bGlobal Media, _c1900.
264		4	_c�1900.
300			_a1 online resource (327 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Contents -- Introduction To Marketing -- Organisation Of Marketing Divisions -- Marketing Mix -- Market Segmentation -- Product Management -- Price Management -- Distribution Management -- Promotion Management -- Mr & Mis -- Marketing Strategy -- Recent Trends In Marketing -- Social Applications Of Marketing -- Introduction To Financial Management -- Financial Statements Analysis & Interpretation -- Financial Soundness Of Corporations -- Corporate Governance -- Business Ethics & Social Responsibilities -- Capital Markets - I -- Capital Markets - Ii -- Capital Structure & Capitalisation -- Fixed & Working Capital Management.
520			_a1. Introduction to Marketing2. Organization of Marketing Divisions3. Marketing Mix 4. Marketing Segmentation 5. Product Management6. Price Management 7. Distribution Management8. Promotion Management 9. MR&MIS 10. Marketing Strategy11. Recent Trends in Marketing 12. Social Applications of Marketing 13. Introduction to Financial Management 14. Financial Statements Analysis & Interpretation 15. Financial Soundness of Corporation 16. Corporate Governance 17. Business Ethics & Social Responsibilities 18. Capital Markets - I 19. Capital Markets - II20. Capital Structure & Capitalisation 21. Fixed & Working Capital Management.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655		4	_aElectronic books.
700	1		_aS., Jain Khushpat.
700	1		_aVanjani, Ashok.
776	0	8	_iPrint version: _aAcharya, Prof. Dr. W.K. _tFundamentals Of Marketing & Finance _dChandi Chowk : Global Media,c1900
797	2		_aProQuest (Firm)
856	4	0	_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953230 _zClick to View
999			_c36300 _d36300