000 | 02093nam a22004213i 4500 | ||
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001 | EBC4953427 | ||
003 | MiAaPQ | ||
005 | 20191009123134.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 191009s1900 xx o ||||0 eng d | ||
020 |
_a9781282812154 _q(electronic bk.) |
||
035 | _a(MiAaPQ)EBC4953427 | ||
035 | _a(Au-PeEL)EBL4953427 | ||
035 | _a(CaONFJC)MIL281215 | ||
035 | _a(OCoLC)1027156528 | ||
040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
082 | 0 | _a658 | |
100 | 1 | _aHundekar, Dr. S.G. | |
245 | 1 | 0 | _aPrinciples Of Marketing. |
264 | 1 |
_aChandi Chowk : _bGlobal Media, _c1900. |
|
264 | 4 | _c�1900. | |
300 | _a1 online resource (214 pages) | ||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
505 | 0 | _aCover -- Contents -- Unit - 1 :Marketing And Core Concepts -- Unit - 2 :Marketing Environment (Micro And Macro) -- Unit - 3 :Developing The Marketing Mix - I(Indirect & Price) -- Unit - 4 :Developing The Marketing Mix - Ii(Promotion & Disitribution) -- Unit - 5 :Marketing In The Digital Age. | |
520 | _aUnit -IMARKETING AND CORE CONCEPTSUnit - IIMARKETING ENVIRONMENT (MICRO & MACRO)Unit - IIIDEVELOPING THE MARKETING Mix-I (INDIRECT & PRICE)Unit -IVDEVELOPING THE MARKETING Mix-II(PROMOTION & DISTRIBUTION) Unit -VMARKETING IN THE DIGITAL AGE. | ||
588 | _aDescription based on publisher supplied metadata and other sources. | ||
590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
655 | 4 | _aElectronic books. | |
700 | 1 | _aAppannaiah, Prof. H.R. | |
700 | 1 | _aReddy, Dr. P.N. | |
700 | 1 | _aRamanath, H.R. | |
776 | 0 | 8 |
_iPrint version: _aHundekar, Dr. S.G. _tPrinciples Of Marketing _dChandi Chowk : Global Media,c1900 |
797 | 2 | _aProQuest (Firm) | |
856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953427 _zClick to View |
999 |
_c36326 _d36326 |