000 02093nam a22004213i 4500
001 EBC4953427
003 MiAaPQ
005 20191009123134.0
006 m o d |
007 cr cnu||||||||
008 191009s1900 xx o ||||0 eng d
020 _a9781282812154
_q(electronic bk.)
035 _a(MiAaPQ)EBC4953427
035 _a(Au-PeEL)EBL4953427
035 _a(CaONFJC)MIL281215
035 _a(OCoLC)1027156528
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
082 0 _a658
100 1 _aHundekar, Dr. S.G.
245 1 0 _aPrinciples Of Marketing.
264 1 _aChandi Chowk :
_bGlobal Media,
_c1900.
264 4 _c�1900.
300 _a1 online resource (214 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aCover -- Contents -- Unit - 1 :Marketing And Core Concepts -- Unit - 2 :Marketing Environment (Micro And Macro) -- Unit - 3 :Developing The Marketing Mix - I(Indirect & Price) -- Unit - 4 :Developing The Marketing Mix - Ii(Promotion & Disitribution) -- Unit - 5 :Marketing In The Digital Age.
520 _aUnit -IMARKETING AND CORE CONCEPTSUnit - IIMARKETING ENVIRONMENT (MICRO & MACRO)Unit - IIIDEVELOPING THE MARKETING Mix-I (INDIRECT & PRICE)Unit -IVDEVELOPING THE MARKETING Mix-II(PROMOTION & DISTRIBUTION) Unit -VMARKETING IN THE DIGITAL AGE.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 _aElectronic books.
700 1 _aAppannaiah, Prof. H.R.
700 1 _aReddy, Dr. P.N.
700 1 _aRamanath, H.R.
776 0 8 _iPrint version:
_aHundekar, Dr. S.G.
_tPrinciples Of Marketing
_dChandi Chowk : Global Media,c1900
797 2 _aProQuest (Firm)
856 4 0 _uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953427
_zClick to View
999 _c36326
_d36326