000 02274nam a22003853i 4500
001 EBC4953553
003 MiAaPQ
005 20191009123137.0
006 m o d |
007 cr cnu||||||||
008 191009s2008 xx o ||||0 eng d
020 _a9781282802063
_q(electronic bk.)
035 _a(MiAaPQ)EBC4953553
035 _a(Au-PeEL)EBL4953553
035 _a(CaONFJC)MIL280206
035 _a(OCoLC)1024265126
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
082 0 _a659.1
100 1 _aRajput, Dr. Namita.
245 1 0 _aAdvertising and Personal Selling.
264 1 _aChandi Chowk :
_bGlobal Media,
_c2008.
264 4 _c�2008.
300 _a1 online resource (309 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aCover -- Contents -- 1. Nature and Importance of Advertising -- 2. Advertising Budget -- 3. Media Decisions -- 4. Advertising Copy and Elements -- 5. Advertising Appeals -- 6. Measuring Advertising Effectiveness -- 7. Advertising Agency -- 8. Ethical and Legal Aspects of Advertising -- 9. Nature and Importance of Personal Selling -- 10. Customer Knowledge and Buying Motives -- 11. Knowledge of Products and Markets -- 12. Process of Effective Personal Selling -- 13. Handling Objections -- 14. Closing the Sale -- 15. Customer Follow-up -- 16. Sales Planning and Control - An Overview -- 17. Sales Force Management : Recruitment and Selection -- 18. Training and Development -- 19. Direction and Supervision -- 20. Motivation and Compensation -- 21. Performance Appraisal.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 _aElectronic books.
700 1 _aVasishth, Dr. Neeru.
776 0 8 _iPrint version:
_aRajput, Dr. Namita
_tAdvertising and Personal Selling
_dChandi Chowk : Global Media,c2008
797 2 _aProQuest (Firm)
856 4 0 _uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953553
_zClick to View
999 _c36370
_d36370