000 | 02274nam a22003853i 4500 | ||
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001 | EBC4953553 | ||
003 | MiAaPQ | ||
005 | 20191009123137.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 191009s2008 xx o ||||0 eng d | ||
020 |
_a9781282802063 _q(electronic bk.) |
||
035 | _a(MiAaPQ)EBC4953553 | ||
035 | _a(Au-PeEL)EBL4953553 | ||
035 | _a(CaONFJC)MIL280206 | ||
035 | _a(OCoLC)1024265126 | ||
040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
082 | 0 | _a659.1 | |
100 | 1 | _aRajput, Dr. Namita. | |
245 | 1 | 0 | _aAdvertising and Personal Selling. |
264 | 1 |
_aChandi Chowk : _bGlobal Media, _c2008. |
|
264 | 4 | _c�2008. | |
300 | _a1 online resource (309 pages) | ||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
505 | 0 | _aCover -- Contents -- 1. Nature and Importance of Advertising -- 2. Advertising Budget -- 3. Media Decisions -- 4. Advertising Copy and Elements -- 5. Advertising Appeals -- 6. Measuring Advertising Effectiveness -- 7. Advertising Agency -- 8. Ethical and Legal Aspects of Advertising -- 9. Nature and Importance of Personal Selling -- 10. Customer Knowledge and Buying Motives -- 11. Knowledge of Products and Markets -- 12. Process of Effective Personal Selling -- 13. Handling Objections -- 14. Closing the Sale -- 15. Customer Follow-up -- 16. Sales Planning and Control - An Overview -- 17. Sales Force Management : Recruitment and Selection -- 18. Training and Development -- 19. Direction and Supervision -- 20. Motivation and Compensation -- 21. Performance Appraisal. | |
588 | _aDescription based on publisher supplied metadata and other sources. | ||
590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
655 | 4 | _aElectronic books. | |
700 | 1 | _aVasishth, Dr. Neeru. | |
776 | 0 | 8 |
_iPrint version: _aRajput, Dr. Namita _tAdvertising and Personal Selling _dChandi Chowk : Global Media,c2008 |
797 | 2 | _aProQuest (Firm) | |
856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953553 _zClick to View |
999 |
_c36370 _d36370 |