| 000 | 02719nam a22003973i 4500 | ||
|---|---|---|---|
| 001 | EBC4953586 | ||
| 003 | MiAaPQ | ||
| 005 | 20191009123138.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 191009s1900 xx o ||||0 eng d | ||
| 020 |
_a9781282604100 _q(electronic bk.) |
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| 020 | _z9788184121117 | ||
| 035 | _a(MiAaPQ)EBC4953586 | ||
| 035 | _a(Au-PeEL)EBL4953586 | ||
| 035 | _a(CaONFJC)MIL260410 | ||
| 035 | _a(OCoLC)1027197975 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 082 | 0 | _a649.122 | |
| 100 | 1 | _aSarangi, S.K. | |
| 245 | 1 | 0 | _aMarketing Management. |
| 264 | 1 |
_aChandi Chowk : _bGlobal Media, _c1900. |
|
| 264 | 4 | _c�1900. | |
| 300 | _a1 online resource (606 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aCover -- Contents -- Marketing Management -- Marketing Functions -- Innovation I n Marketing -- Consumer Behaviour -- Product -- Pricing -- Channels of Distribution -- Promotion and Promotional Mix -- Sales Management -- Distribution Management -- Sales Promotion -- Marketing Strategy -- Marketing Research -- Special Marketing -- Business and Marketing -- Ethics in Business Marketing -- Export Management -- International Marketing -- Globalisation -- Advertising -- Case Studies -- Various Related Laws -- Technology Marketing -- BIBLIOGRAPHY. | |
| 520 | _aCHAPTER 1 MARKETING MANAGEMENTCHAPTER 2 MARKETING FUNCTIONSCHAPTER 3 INNOVATION IN MARKETINGCHAPTER 4 CONSUMER BEHAVIOURCHAPTER 5 PRODUCTCHAPTER 6 PRICINGCHAPTER 7 CHANNELS OF DISTRIBUTIONCHAPTER 8 PROMOTION AND PROMOTIONAL MIXCHAPTER 9 SALES MANAGEMENTCHAPTER 10 DISTRIBUTION MANAGEMENTCHAPTER 11 SALES PROMOTIONCHAPTER 12 MARKETING STRATEGYCHAPTER 13 MARKETING RESEARCHCHAPTER 14 SPECIAL MARKETINGCHAPTER 15 BUSINESS AND MARKETINGCHAPTER 16 ETHICS IN BUSINESS AND MARKETINGCHAPTER 17 EXPORT MANAGEMENTCHAPTER 18 INTERNATIONAL MARKETINGCHAPTER 19 GLOBALISATIONCHAPTER 20 ADVERTISINGCHAPTER 21 CASE STUDIESCHAPTER 22 VARIOUS RELATED LAWSCHAPTER 23 TECHNOLOGY MARKETINGBIBILOGRAPHY. | ||
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aSarangi, S.K. _tMarketing Management _dChandi Chowk : Global Media,c1900 _z9788184121117 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953586 _zClick to View |
| 999 |
_c36381 _d36381 |
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