000 03835nam a22003973i 4500
001 EBC4953614
003 MiAaPQ
005 20191009123138.0
006 m o d |
007 cr cnu||||||||
008 191009s1900 xx o ||||0 eng d
020 _a9781282812413
_q(electronic bk.)
035 _a(MiAaPQ)EBC4953614
035 _a(Au-PeEL)EBL4953614
035 _a(CaONFJC)MIL281241
035 _a(OCoLC)1027206719
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
082 0 _a658.8
100 1 _aSherlekar, Prof. S.A.
245 1 0 _aGlobal Marketing Management.
264 1 _aChandi Chowk :
_bGlobal Media,
_c1900.
264 4 _c�1900.
300 _a1 online resource (589 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aCover -- Contents -- Overview Of Marketing -- Marketing Management -- Indian Wisdom For Marketing Management -- Globalisation/New People Management -- Customer-Focused Management/Price Strategy - Strategic 'P' Of Marketing -- India The Best Emerging Market In The World -- Marketing Environment -- Customer Demand And Market Segmentation -- Buyer Behaviour -- Demand/Sales Forecasting -- Marketing Information/Research -- Marketing Research Process -- Marketing Planning/Strategy -- Social/Ecological Aspects Of Marketing -- Consumerism/Consumer Protection/Business Response -- Product Plan(Cornerstone Of Marketing) -- Product Related Strategies -- Price (Unique Element Of Marketing Mix) -- Promotion (Lnformative/Persuasive Communication -- Personal Selling (In A Customer-Focused Market) -- Sales Management (Dynamic Power Of Marketer -- Advertising (Value-Based Mass Communication) -- Distribution Strategies (Part - I) -- Distribution Strategies (Part-Ii) -- Physical Distribution (The Other Half Formarketing) -- Global Marketing(Part -I) -- Global Marketing(Part - Ii) -- Export Management -- The Business Market -- Marketing Of Services -- Bibliography -- Index.
520 _a1. OVERVIEW OF MARKETING2. MARKETING MANAGEMENT3. INDIAN WISDOM FOR MARKETING MANAGEMENT 4. GLOBALISATION/NEW PEOPLE MANAGEMENT5. CUSTOMER-FOCUSED MANAGEMENT/PRICESTRATEGY - STRATEGIC 'P' OF MARKETING6. INDIA THE BEST EMERGING MARKET IN THE WORLD7. MARKETING ENVIRONMENT8. CUSTOMER DEMAND AND MARKET SEGMENTATION9. BUYER BEHAVIOUR10. DEMAND/SALES FORECASTING11. MARKETING INFORMATION/RESEARCH12. MARKETING RESEARCH PROCESS13. MARKETING PLANNING/STRATEGY14. SOCIALIECOLOGICAL ASPECTS OF MARKETING15. CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE16. PRODUCT PLAN (CORNERSTONE OF MARKETING) 17. PRODUCTRELATED STRATEGIES18. PRICE (UNIQUE ELEMENT OF MARKETING MIX)19. PROMOTION(lNFORMATIVE/PERSUASIVE COMMUNICATION)20. PERSONAL SELLING(IN A CUSTOMER-FOCUSED MARKET)21. SALES MANAGEMENT(DYNAMIC POWER OF MARKETER)22. ADVERTISING(VALUE-BASED MASS COMMUNICATION)23. DISTRIBUTION STRATEGIES (PART - I)24. DISTRIBUTION STRATEGIES (PART - II)25. PHYSICAL DISTRIBUTION (THE OTHER HALF FORMARKETING) 26. GLOBAL MARKETING (PART - I)27. GLOBAL MARKETING (PART - II)28. EXPORT MANAGEMENT29. THE BUSINESS MARKET30. MARKETING OF SERVICESBIBLIOGRAPHYINDEX.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 _aElectronic books.
700 1 _aSherlekar, Dr. Virendra Sharad.
776 0 8 _iPrint version:
_aSherlekar, Prof. S.A.
_tGlobal Marketing Management
_dChandi Chowk : Global Media,c1900
797 2 _aProQuest (Firm)
856 4 0 _uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953614
_zClick to View
999 _c36389
_d36389