000 | 03835nam a22003973i 4500 | ||
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001 | EBC4953614 | ||
003 | MiAaPQ | ||
005 | 20191009123138.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 191009s1900 xx o ||||0 eng d | ||
020 |
_a9781282812413 _q(electronic bk.) |
||
035 | _a(MiAaPQ)EBC4953614 | ||
035 | _a(Au-PeEL)EBL4953614 | ||
035 | _a(CaONFJC)MIL281241 | ||
035 | _a(OCoLC)1027206719 | ||
040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
082 | 0 | _a658.8 | |
100 | 1 | _aSherlekar, Prof. S.A. | |
245 | 1 | 0 | _aGlobal Marketing Management. |
264 | 1 |
_aChandi Chowk : _bGlobal Media, _c1900. |
|
264 | 4 | _c�1900. | |
300 | _a1 online resource (589 pages) | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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505 | 0 | _aCover -- Contents -- Overview Of Marketing -- Marketing Management -- Indian Wisdom For Marketing Management -- Globalisation/New People Management -- Customer-Focused Management/Price Strategy - Strategic 'P' Of Marketing -- India The Best Emerging Market In The World -- Marketing Environment -- Customer Demand And Market Segmentation -- Buyer Behaviour -- Demand/Sales Forecasting -- Marketing Information/Research -- Marketing Research Process -- Marketing Planning/Strategy -- Social/Ecological Aspects Of Marketing -- Consumerism/Consumer Protection/Business Response -- Product Plan(Cornerstone Of Marketing) -- Product Related Strategies -- Price (Unique Element Of Marketing Mix) -- Promotion (Lnformative/Persuasive Communication -- Personal Selling (In A Customer-Focused Market) -- Sales Management (Dynamic Power Of Marketer -- Advertising (Value-Based Mass Communication) -- Distribution Strategies (Part - I) -- Distribution Strategies (Part-Ii) -- Physical Distribution (The Other Half Formarketing) -- Global Marketing(Part -I) -- Global Marketing(Part - Ii) -- Export Management -- The Business Market -- Marketing Of Services -- Bibliography -- Index. | |
520 | _a1. OVERVIEW OF MARKETING2. MARKETING MANAGEMENT3. INDIAN WISDOM FOR MARKETING MANAGEMENT 4. GLOBALISATION/NEW PEOPLE MANAGEMENT5. CUSTOMER-FOCUSED MANAGEMENT/PRICESTRATEGY - STRATEGIC 'P' OF MARKETING6. INDIA THE BEST EMERGING MARKET IN THE WORLD7. MARKETING ENVIRONMENT8. CUSTOMER DEMAND AND MARKET SEGMENTATION9. BUYER BEHAVIOUR10. DEMAND/SALES FORECASTING11. MARKETING INFORMATION/RESEARCH12. MARKETING RESEARCH PROCESS13. MARKETING PLANNING/STRATEGY14. SOCIALIECOLOGICAL ASPECTS OF MARKETING15. CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE16. PRODUCT PLAN (CORNERSTONE OF MARKETING) 17. PRODUCTRELATED STRATEGIES18. PRICE (UNIQUE ELEMENT OF MARKETING MIX)19. PROMOTION(lNFORMATIVE/PERSUASIVE COMMUNICATION)20. PERSONAL SELLING(IN A CUSTOMER-FOCUSED MARKET)21. SALES MANAGEMENT(DYNAMIC POWER OF MARKETER)22. ADVERTISING(VALUE-BASED MASS COMMUNICATION)23. DISTRIBUTION STRATEGIES (PART - I)24. DISTRIBUTION STRATEGIES (PART - II)25. PHYSICAL DISTRIBUTION (THE OTHER HALF FORMARKETING) 26. GLOBAL MARKETING (PART - I)27. GLOBAL MARKETING (PART - II)28. EXPORT MANAGEMENT29. THE BUSINESS MARKET30. MARKETING OF SERVICESBIBLIOGRAPHYINDEX. | ||
588 | _aDescription based on publisher supplied metadata and other sources. | ||
590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
655 | 4 | _aElectronic books. | |
700 | 1 | _aSherlekar, Dr. Virendra Sharad. | |
776 | 0 | 8 |
_iPrint version: _aSherlekar, Prof. S.A. _tGlobal Marketing Management _dChandi Chowk : Global Media,c1900 |
797 | 2 | _aProQuest (Firm) | |
856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953614 _zClick to View |
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_c36389 _d36389 |