| 000 | 01917nam a22003853i 4500 | ||
|---|---|---|---|
| 001 | EBC4953615 | ||
| 003 | MiAaPQ | ||
| 005 | 20191009123138.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 191009s1900 xx o ||||0 eng d | ||
| 020 |
_a9781282812369 _q(electronic bk.) |
||
| 035 | _a(MiAaPQ)EBC4953615 | ||
| 035 | _a(Au-PeEL)EBL4953615 | ||
| 035 | _a(CaONFJC)MIL281236 | ||
| 035 | _a(OCoLC)1027155648 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 100 | 1 | _aSherlekar, S.A. | |
| 245 | 1 | 0 | _aMarketing Management. |
| 264 | 1 |
_aChandi Chowk : _bGlobal Media, _c1900. |
|
| 264 | 4 | _c�1900. | |
| 300 | _a1 online resource (230 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 505 | 0 | _aCover -- Contents -- Overview Of Marketing -- Buyer/Consumer Behaviour -- Market Segmentation -- Product Plan -- Pricing -- Managing Distribution Channels (Part-I) -- Managing Distribution Channels (Part-II) -- Advertising -- Sales Promotion. | |
| 520 | _a1. OVERVIEW OF MARKETING 2. BUYER/CONSUMER BEHAVIOUR 3. MARKET SEGMENTATION4. PRODUCT PLAN 5. PRICING 6. MANAGING DISTRIBUTION CHANNELS (PART-I) 7. MANAGING DISTRIBUTION CHANNELS (PART-II)8. ADVERTISING 9. SALES PROMOTION. | ||
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aGordon, E. | |
| 776 | 0 | 8 |
_iPrint version: _aSherlekar, S.A. _tMarketing Management _dChandi Chowk : Global Media,c1900 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=4953615 _zClick to View |
| 999 |
_c36390 _d36390 |
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