000			02352nam a22004093i 4500
001			EBC5067492
003			MiAaPQ
005			20191009123147.0
006			m o d |
007			cr cnu||||||||
008			191009s2003 xx o ||||0 eng d
020			_a9781563438189 _q(electronic bk.)
020			_z9781563437410
035			_a(MiAaPQ)EBC5067492
035			_a(Au-PeEL)EBL5067492
035			_a(CaONFJC)MIL103992
035			_a(OCoLC)1011253376
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5415.55.B87 2001
082	0		_a658.812
100	1		_aBurke, Jack.
245	1	0	_aRelationship Aspect Marketing.
250			_a1st ed.
264		1	_aLos Angeles : _bSilver Lake Publishing, _c2003.
264		4	_c�2003.
300			_a1 online resource (323 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
520			_aThe Internet economy has changed just about everything about how businesses find and cultivate customers. A new paradigm for identifying, approaching and developing customers involves more than the details of assembling a broadcast e-mail. It's a strategy for impressing customers online and convincing them to do business with you on an ongoing basis. Jack Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing terms of online business. His opinions are distinctive... and well-informed. In a marketplace that calls just about everything "genius," Burke dares to tell the truth about marketing and customer service plans that work-and ones that don't.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aBurke, Jack _tRelationship Aspect Marketing: Building Customer Loyalty in the Internet Age _dLos Angeles : Silver Lake Publishing,c2003 _z9781563437410
797	2		_aProQuest (Firm)
856	4	0	_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5067492 _zClick to View
999			_c36531 _d36531