000			04130nam a22004333i 4500
001			EBC5069793
003			MiAaPQ
005			20191009123147.0
006			m o d |
007			cr cnu||||||||
008			191009s1900 xx o ||||0 eng d
020			_a9781905895045 _q(electronic bk.)
035			_a(MiAaPQ)EBC5069793
035			_a(Au-PeEL)EBL5069793
035			_a(CaONFJC)MIL316255
035			_a(OCoLC)1027139949
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
082	0		_a346
100	1		_aEkberg, Adam.
245	1	0	_aUse and control of social media in international franchise systems.
264		1	_a : _bClaerhout Publishing, _c1900.
264		4	_c�1900.
300			_a1 online resource (44 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCOVER -- CONTENTS -- ABOUT THE AUTHORS -- GENERAL INTRODUCTION: USES OF SOCIAL MEDIA IN AN INTERNATIONAL FRANCHISE SYSTEM( -- Definition of Social Media -- What kinds of social media are popular and how do they work -- Content of / legal goods on social media websites -- How social media websites are used -- Franchisors -- Franchisees -- Customers of franchise-systems / brands -- Employees -- USE OF THE INTERNET BY FRANCHISORS AND FRANCHISEES - LEGAL ISSUES -- Trademark issues -- Copyright and related issues -- Advertising practices -- Franchise offers/sales -- Internet marketing vs. contractual exclusivity -- Twitter and other postings of franchisees vs. contractual secrecy obligations -- Privacy and data protection -- U.S. perspective -- E.U. perspective -- Non-contractual measures to control franchisee social media behavior -- Jurisdiction issues -- Minor contracting -- BRAND CONTROL INTERNATIONALLY -- In-house monitoring programs -- Use of monitoring services -- International franchisees having monitoring and reporting responsibility -- Multiple country international trademark and domain name protections -- International trademark registration mechanisms -- Domain name registration internationally -- Multiple country international copyright registrations -- REFLECTING SOCIAL MEDIA IN INTERNATIONAL FRANCHISE AGREEMENTS -- Brand protection - trademarks -- Brand protection - Copyright materials -- Trade secrets and confidential information -- Personal information privacy -- Advertising, marketing and promotion -- Contests -- Defamation (libel and slander) -- Employment law issues -- Third party liability issues -- BEST PRACTICE CONSIDERATIONS -- CONCLUSION -- Do's -- Don'ts.
520			_aThe use of social networking services or social media like Facebook, Twitter, YouTube, MySpace and many others has grown exponentially in recent years. These media phenomena are increasingly used by brand owners, their customers and their employees. This report deals with some of the challenging legal issues that have arisen along with the use of such sites and the particular impact of such issues on international franchising. It provides practical guidance on how such use should be managed and controlled in international franchise arrangements. Because of the relative infancy of most social media and their recent adoption by franchise systems, many of these issues have only recently been identified and the bulk are still searching for a final resolution.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655		4	_aElectronic books.
700	1		_aH�arting, Niko.
700	1		_aHero, Marco.
700	1		_aLindsey, Michael K.
700	1		_aPolsky, Leonard.
776	0	8	_iPrint version: _aEkberg, Adam _tUse and control of social media in international franchise systems _d : Claerhout Publishing,c1900
797	2		_aProQuest (Firm)
856	4	0	_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5069793 _zClick to View
999			_c36540 _d36540