000 02282nam a22003733i 4500
001 EBC5072586
003 MiAaPQ
005 20191009123147.0
006 m o d |
007 cr cnu||||||||
008 191009s2014 xx o ||||0 eng d
020 _a9781921746079
_q(electronic bk.)
035 _a(MiAaPQ)EBC5072586
035 _a(Au-PeEL)EBL5072586
035 _a(CaONFJC)MIL310605
035 _a(OCoLC)1011165615
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
082 0 _a330.19
100 1 _aiMinds.
245 1 0 _aBehavioral Economics.
264 1 _a :
_biMinds Pty Ltd,
_c2014.
264 4 _c�2014.
300 _a1 online resource (6 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _aLearn about Behavioral Economics with iMinds insightful knowledge series.According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having already conducted research on the state of the market. They would not buy something on the spur of the moment, or on the recommendation of a friend. Nor would a rational consumer be unduly influenced by advertising or a brand name in making purchasing decisions. This explanation of human behaviour is known as the rational agent model. Sound realistic?iMinds brings targeted knowledge to your eReading device with short information segments to whet your mental appetite and broaden your mind.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aiMinds
_tBehavioral Economics: Politics, Law & Business
_d : iMinds Pty Ltd,c2014
797 2 _aProQuest (Firm)
856 4 0 _uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5072586
_zClick to View
999 _c36544
_d36544