000			02500nam a22003853i 4500
001			EBC5133171
003			MiAaPQ
005			20191009123150.0
006			m o d |
007			cr cnu||||||||
008			191009s2010 xx o ||||0 eng d
020			_a9781282518155 _q(electronic bk.)
020			_z9780137052905
035			_a(MiAaPQ)EBC5133171
035			_a(Au-PeEL)EBL5133171
035			_a(CaONFJC)MIL251815
035			_a(OCoLC)1027146815
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
100	1		_aBreakenridge, Deirdre.
245	1	0	_aPR 2.0 Is Here.
264		1	_a : _bPearson Education Inc, _c2010.
264		4	_c�2010.
300			_a1 online resource (10 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Early Internet Communications Strategies That Still Work -- Moving Forward into PR 2.0 and Social Media.
520			_aThis is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.&p&Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.&/p&&p&PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, &i&all the way to consumers&/i&. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.&/p&&p&If you liked this Element, read more from Deirdre Breakenridge, including &i&PR 2.0: New Media, New Tools, New Audiences&/i& (ISBN: 9780321510075).&/p&&p&Available in print and digital formats.&/p&.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aBreakenridge, Deirdre _tPR 2.0 Is Here: Combine Traditional PR With Social Media For Heightened Results _d : Pearson Education Inc,c2010 _z9780137052905
797	2		_aProQuest (Firm)
856	4	0	_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5133171 _zClick to View
999			_c36607 _d36607