000			02813nam a22003973i 4500
001			EBC5134673
003			MiAaPQ
005			20191009123150.0
006			m o d |
007			cr cnu||||||||
008			191009s1900 xx o ||||0 eng d
020			_a9781282984264 _q(electronic bk.)
020			_z9780132691888
035			_a(MiAaPQ)EBC5134673
035			_a(Au-PeEL)EBL5134673
035			_a(CaONFJC)MIL298426
035			_a(OCoLC)1027199410
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
082	0		_a658.872
100	1		_aShih, Clara.
245	1	0	_aHow to Make Money Marketing Your Business on Facebook.
264		1	_a : _bPearson Education Inc, _c1900.
264		4	_c�1900.
300			_a1 online resource (49 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Whose Job Is Social Media? -- Who Spends Time on Facebook and Why -- Five Pillars of Facebook Marketing -- Balancing Corporate and Local Initiatives -- The Questions Every Company Should Ask -- What Is Being Said and Who Is Saying It? -- Who Said It and Are They Allowed? -- What Should Be Said? -- What's the ROI? -- Whom Should I Work with and How Much Do I Spend? -- Five Steps to Hitting a Facebook Home Run -- Important Trends -- Acknowledgments -- About the Author.
520			_aThe condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization? Fifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don't are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. 2011 is all about execution.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aShih, Clara _tHow to Make Money Marketing Your Business on Facebook _d : Pearson Education Inc,c1900 _z9780132691888
797	2		_aProQuest (Firm)
856	4	0	_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5134673 _zClick to View
999			_c36613 _d36613