000			03459nam a22004213i 4500
001			EBC5136224
003			MiAaPQ
005			20191009123151.0
006			m o d |
007			cr cnu||||||||
008			191009s2013 xx o ||||0 eng d
020			_a9780273730507 _q(electronic bk.)
020			_z9780273730286
035			_a(MiAaPQ)EBC5136224
035			_a(Au-PeEL)EBL5136224
035			_a(CaONFJC)MIL255763
035			_a(OCoLC)1015886142
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5386.H2356 2009
082	0		_a650.1
100	1		_aHall, Richard.
245	1	0	_aBrilliant Business Creativity : _bWhat the Best Business Creatives Know, Do and Say.
250			_a1st ed.
264		1	_a : _bPearson Education UK, _c2013.
264		4	_c�2010.
300			_a1 online resource (217 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Praise for Brilliant Business Creativity -- Contents -- About the author -- Acknowledgements -- Introduction -- What everybody wants (really, really wants) -- What we say about creativity and what we actually want in real life -- First steps in learning how to be creative in business -- Learning the art of creativity -- Getting your creative juices flowing -- Applying creativity -- A creative checklist about you -- Creative crunch time: 'team techniques' for creative workshops -- Behaving so creativity becomes normal -- How to measure creativity -- How to sell creativity -- Using our creative minds to design change -- Learning to play with ideas for profit -- Conclusion: a world where your brain is still learning -- Bibliography -- Index.
520			_aWith budgets being cut and competition fierce, thinking creatively in business has never been so important. Brilliant Business Creativity is an entertaining guide to one of the most important business topics today. A hands-on skills set book, you’ll discover all the techniques you need to be creative. It highlights how creativity is taking shape in the business world and approaches the topic from both a macro and micro level; how you can get your organisation to be more creative, and how you can be creative yourself. It’s an ideal first step into the world of creativity for all those who thought creativity belonged to a creative elite – the reality is that everyone is creative. BRILLIANT FEATURES:• Lessons in finding inspiration.• The ten most creative things that have ever happened in business.• The ten most creative products in business.• How to think, act and talk creatively. Nominated for CMI Management Book of the Year 2010 in the Innovation & Entrepreneurship category.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655		4	_aElectronic books.
776	0	8	_iPrint version: _aHall, Richard _tBrilliant Business Creativity : What the Best Business Creatives Know, Do and Say _d : Pearson Education UK,c2013 _z9780273730286
797	2		_aProQuest (Firm)
856	4	0	_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5136224 _zClick to View
999			_c36643 _d36643