| 000 | 02368nam a22004333i 4500 | ||
|---|---|---|---|
| 001 | EBC5136560 | ||
| 003 | MiAaPQ | ||
| 005 | 20191009123152.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 191009s2007 xx o ||||0 eng d | ||
| 020 |
_a9781408211939 _q(electronic bk.) |
||
| 020 | _z9780273706748 | ||
| 035 | _a(MiAaPQ)EBC5136560 | ||
| 035 | _a(Au-PeEL)EBL5136560 | ||
| 035 | _a(CaONFJC)MIL155245 | ||
| 035 | _a(OCoLC)1024279154 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 | _aHF5415.R3217 2007 | |
| 082 | 0 | _a658.8 | |
| 100 | 1 | _aRanchhod, Ashok. | |
| 245 | 1 | 0 |
_aMarketing Strategies : _bA Contemporary Approach. |
| 250 | _a2nd ed. | ||
| 264 | 1 |
_aHarlow : _bPearson Education UK, _c2007. |
|
| 264 | 4 | _c�2007. | |
| 300 | _a1 online resource (438 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 520 | _aTaking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability.Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course. | ||
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aGurau, Calin. | |
| 700 | 1 | _aGurau, Calin. | |
| 776 | 0 | 8 |
_iPrint version: _aRanchhod, Ashok _tMarketing Strategies : A Contemporary Approach _dHarlow : Pearson Education UK,c2007 _z9780273706748 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5136560 _zClick to View |
| 999 |
_c36657 _d36657 |
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