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001 | EBC5138638 | ||
003 | MiAaPQ | ||
005 | 20191009123152.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 191009s2010 xx o ||||0 eng d | ||
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_a9780273732655 _q(electronic bk.) |
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020 | _z9780273732648 | ||
035 | _a(MiAaPQ)EBC5138638 | ||
035 | _a(Au-PeEL)EBL5138638 | ||
035 | _a(CaONFJC)MIL298354 | ||
035 | _a(OCoLC)1024264911 | ||
040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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050 | 4 | _aHF5415.1265 | |
082 | 0 | _a658.872 | |
100 | 1 | _aReed, Jon, Mr. | |
245 | 1 | 0 |
_aGet Up To Speed with Online Marketing : _bHow to use websites, blogs, social networking and much more. |
250 | _a1st ed. | ||
264 | 1 |
_aHarlow : _bPearson Education UK, _c2010. |
|
264 | 4 | _c�2010. | |
300 | _a1 online resource (265 pages) | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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490 | 1 | _aFinancial Times | |
505 | 0 | _aCover -- Praise for Get Up To Speed With Online Marketing -- Contents -- Acknowledgements -- About the Author -- Introduction -- Part 1 Get Strategic -- Chapter 1: Online Marketing 101 -- Chapter 2: Your Online Marketing Plan -- Part 2 Get Online -- Chapter 3: Establish a Web Presence How to Build a Website With No Technical Knowledge -- Chapter 4: Boost Your Search Engine Rankings How to Increase Your Visibility on Google -- Chapter 5: Engage With Email How to Build An Email List Without Annoying People -- Part 3 Get Creative -- Chapter 6: Build a Blog How to Build Trust, Reputation and Traffic -- Chapter 7: Podcast for Profit How to Attract An Audience of Loyal Listeners -- Chapter 8: Lights, Camera, Action! How to Produce Online Video on a Budget -- Chapter 9: Show, Don't Tell How to Showcase Your Business on Photo-Sharingsites -- Part 4 Get Out There -- Chapter 10: Build a Community How to Choose and Use Social Networks -- Chapter 11: Find Fans on Facebook How to Harness the world's Largest Network -- Chapter 12: Create Credibility on Linkedin How to Take Your Business Networking Online -- Chapter 13: Tap Into Twitter How to Use the Power of the Real-Time Web Tobuild a Following -- Chapter 14: Jack Into the Matrix How to Make Real Money in Virtual Worlds -- Chapter 15: Pass It on How to Be Discovered on Social Bookmarking Sites -- Part 5 Get Help -- Chapter 16: Do You Need a Consultant? How to Find Someone to Help You Achieveyour Vision -- An A-Z of Online Marketing -- Index. | |
520 | _aONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!. | ||
588 | _aDescription based on publisher supplied metadata and other sources. | ||
590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
650 | 0 | _aSocial media. | |
655 | 4 | _aElectronic books. | |
776 | 0 | 8 |
_iPrint version: _aReed, Jon, Mr _tGet Up To Speed with Online Marketing : How to use websites, blogs, social networking and much more _dHarlow : Pearson Education UK,c2010 _z9780273732648 |
797 | 2 | _aProQuest (Firm) | |
830 | 0 | _aFinancial Times | |
856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5138638 _zClick to View |
999 |
_c36686 _d36686 |