| 000 | 06758nam a22003973i 4500 | ||
|---|---|---|---|
| 001 | EBC5139482 | ||
| 003 | MiAaPQ | ||
| 005 | 20191009123153.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 191009s2008 xx o ||||0 eng d | ||
| 020 |
_a9781282529830 _q(electronic bk.) |
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| 035 | _a(MiAaPQ)EBC5139482 | ||
| 035 | _a(Au-PeEL)EBL5139482 | ||
| 035 | _a(CaONFJC)MIL252983 | ||
| 035 | _a(OCoLC)816373963 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
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| 082 | 0 | _a658.4012 | |
| 100 | 1 | _aJohnson, Gerry. | |
| 245 | 1 | 0 | _aFundamentals Of Strategy. |
| 264 | 1 |
_a : _bPearson Education UK, _c2008. |
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| 264 | 4 | _c�2008. | |
| 300 | _a1 online resource (332 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aCover -- Fundamentals of Strategy -- Contents -- Preface -- Getting the Most from Fundamentals of Strategy -- Guided Tour -- Introducing Strategy -- Introduction -- What is strategy? -- The characteristics of strategic decisions -- Levels of strategy -- The vocabulary of strategy -- Strategic Management -- The strategic position -- Strategic choices -- Strategy in action -- Strategy Development Processes -- Summary -- Recommended key readings -- References -- Case Example: Electrolux -- The Environment -- Introduction -- The Macro-Environment -- The PESTEL framework -- Building scenarios -- Industries and Sectors -- Competitive forces - the five forces framework -- Implications of five forces analysis -- Key issues in using the five forces framework -- The industry life cycle -- Competitors and Markets -- Strategic groups -- Market segments -- Identifying the strategic customer -- Understanding what customers value - critical success factors -- Opportunities and Threats -- Summary -- Recommended key readings -- References -- Case Example: Global forces and the European brewing industry -- Strategic Capability -- Introduction -- Foundations of Strategic Capability -- Resources and competences -- Threshold capabilities -- Unique resources and core competences -- Cost Efficiency -- Capabilities for Achieving and Sustaining competitive Advantage -- Value of strategic capabilities -- Rarity of strategic capabilities -- Inimitable strategic capabilities -- Non-substitutability of strategic capabilities -- Dynamic capabilities -- Diagnosing Strategic Capability -- The value chain and value network -- Benchmarking -- SWOT -- Summary -- Recommended key readings -- References -- Case Example: Making eBay work -- Strategic Purpose -- Introduction -- Corporate Governance -- The governance chain -- Different governance structures. | |
| 505 | 8 | _aCorporate Social Responsibility -- Laissez-faire -- Enlightened self-interest -- A forum for stakeholder interaction -- Shapers of society -- Stakeholder Expectations -- Stakeholder mapping -- Values, Mission, Vision and Objectives -- Corporate values -- Mission and vision statements -- Objectives -- Summary -- Recommended key readings -- References -- Case Example: (PRODUCT) RED and Gap -- Culture and Strategy -- Introduction -- Strategic Drift -- Strategies change incrementally -- The tendency towards strategic drift -- A period of flux -- Transformational change or death -- What is culture and why is it important? -- National and regional cultures -- Organisational culture -- Organisational subcultures -- Culture's influence on strategy -- Analysing culture: the cultural web -- Undertaking cultural analysis -- Summary -- Recommended key readings -- References -- Case Example: Marks & Spencer (A) -- Business-Level Strategy -- Introduction -- Bases of competitive advantage: the 'strategy clock' -- Price-based strategies (routes 1 and 2) -- (Broad) differentiation strategies (route 4) -- The hybrid strategy (route 3) -- Focused differentiation (route 5) -- Sustaining Competitive Advantage -- Sustaining price-based advantage -- Sustaining differentiation-based advantage -- Strategic lock-in -- Responding to competitive threat -- Competition and Collaboration -- Summary -- Recommended key readings -- References -- Case Example: Madonna: still the reigning queen of pop? -- Strategic Directions and Corporate-Level Strategy -- Introduction -- Strategic Directions -- Market penetration -- Consolidation -- Product development -- Market development -- Diversification -- Reasons for Diversification -- Related diversification -- Unrelated diversification -- Diversification and performance -- Value Creation and the Corporate Parent. | |
| 505 | 8 | _aValue-adding and value-destroying activities of corporate parents -- Portfolio Matrices -- The growth/share (or BCG) matrix -- The directional policy (GE-McKinsey) matrix -- Summary -- Recommended key readings -- References -- Case Example: The Virgin Group -- International Strategy -- Introduction -- Internationalisation Drivers -- National and International Sources of Advantage -- Porter's National Diamond -- The international value network -- International Strategies -- Market Selection and Entry -- Market characteristics -- Competitive characteristics -- Entry modes -- Summary -- Recommended key readings -- References -- Case Example: Lenovo computers: East meets West -- Strategy Methods and Evaluation -- Introduction -- Methods of Pursuing Strategies -- Organic development -- Mergers and acquisitions -- Strategic alliances -- Strategy Evaluation -- Suitability -- Acceptability -- Feasibility -- Summary -- Recommended key readings -- References -- Case Example: Tesco conquers the world? -- Strategy in Action -- Introduction -- Structures -- The functional structure -- The multidivisional structure -- The matrix structure -- Organisational Processes -- Direct supervision -- Planning processes -- Cultural processes -- Performance targeting processes -- Market processes -- Managing Strategic Change -- Roles in managing change -- Styles of managing change -- Levers for managing change -- Summary -- Recommended key readings -- References -- Case Example: NHS Direct - a gateway to health -- Glossary -- Index of Names -- General Index -- Publisher's Acknowledgements. | |
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aJohnson, Gerry _tFundamentals Of Strategy _d : Pearson Education UK,c2008 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5139482 _zClick to View |
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_c36704 _d36704 |
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