000 02585nam a22003733i 4500
001 EBC5139687
003 MiAaPQ
005 20191009123153.0
006 m o d |
007 cr cnu||||||||
008 191009s2009 xx o ||||0 eng d
020 _a9781282070875
_q(electronic bk.)
035 _a(MiAaPQ)EBC5139687
035 _a(Au-PeEL)EBL5139687
035 _a(CaONFJC)MIL207087
035 _a(OCoLC)1027165827
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
082 0 _a651.74
100 1 _aTaylor, Neil.
245 1 0 _aBrilliant Business.
264 1 _a :
_bPearson Education UK,
_c2009.
264 4 _c�2009.
300 _a1 online resource (230 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _aHow much information do you read at work every single day? We are constantly bombarded with emails, brochures, letters, and much more. Now, how much of that information is interesting, or even memorable? Most business writing is boring, and not surprisingly, bored readers stop reading. That means it doesn't do what it's meant to do to sell something, persuade someone, or even inspire them. Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how to: structure your writing so that you get your point across effectively make your language clear and straightforward inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aTaylor, Neil
_tBrilliant Business: How to Inspire, Engage and Persuade Through Words
_d : Pearson Education UK,c2009
797 2 _aProQuest (Firm)
856 4 0 _uhttp://ezproxy01.ny.edu.hk:2048/login?url=https://ebookcentral.proquest.com/lib/ircp3g4/detail.action?docID=5139687
_zClick to View
999 _c36712
_d36712