000			01355nab a22001937a 4500
003			NY
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040			_cNY
100	1		_aCorvo, Kenneth.
245	1	0	_aIcons of Conformity _h[electronic resource] : _bThe Marketing of Social Work Education / _cKenneth Corvo PhD,Patrick Selmi PhD &Sarah M. Montemaro MSW, CSW.
300			_app. 85-99.
520			_aThis exploratory study examines how graduate schools of social work market social work generally and macro social work specifically. Recruitment materials from 48 graduate schools of social work were examined for photo imagery and curricula descriptions. Authors conclude that graduate social work program marketing materials emphasize a one-dimensional image of social work as a profession defined by therapeutic activities. Implications for social work education are delineated along with a set of potential questions for future research.
538			_aMode of access: Internet.
653			_aMacrosocial work education, marketing, race and gender, clinical practice, career interests
773	0		_tJournal of community practice _g2003, Vol. 11, No. 1 _x1070-5422
856			_uhttp://ezproxy01.ny.edu.hk:2048/login?url=http://dx.doi.org/10.1300/J125v11n01_05 _zClick here to access full-text article
942			_2lcc _cE-ARTICLE
999			_c40162 _d40162