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040			_cNY
100	1		_aMenon, Goutham M.
245	1	4	_aThe 79-Cent Campaign _h[electronic resource] : _bThe Use of On-Line Mailing Lists for Electronic Advocacy / _cGoutham M. Menon PhD.
300			_app.73-81.
520			_aOn-line groups have carved a niche of much importance in today's “cyber-society.” This case study exemplifies how one online group went beyond its primary function of being a discussion group, to be a more productive, empowering tool for electronic advocacy. By orchestrating an effective campaign to bring to the forefront issues affecting the lives of those living with severe mental illnesses, the work of this group can be seen as an example in the effective use of the Internet for advocacy and empowerment.
538			_aMode of access: Internet.
653			_aElectronic advocacy, on-line mailing lists, discussion groups, Internet
773	0		_tJournal of community practice _g2000, Vol. 8, No. 3 _x1070-5422
856			_uhttp://ezproxy01.ny.edu.hk:2048/login?url=http://dx.doi.org/10.1300/J125v08n03_05 _zClick here to access full-text article
942			_2lcc _cE-ARTICLE
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