000			02130cam a2200325 a 4500
001			2012020851
003			DLC
005			20140721142240.0
008			120523s2013 njua b 001 0 eng
010			_a 2012020851
020			_a9781118099209 (hbk. : alk. paper)
020			_a1118099206 (hbk. : alk. paper)
040			_aDLC _beng _cDLC _dIG# _dBTCTA _dBDX _dUKMGB _dOCLCO _dYDXCP
050	0	0	_aHD69 B7 _bW44 2013
082	0	0	_a658.8/27 _223
084			_aDES007000 _2bisacsh
100	1		_aWheeler, Alina. _91541 _0(local)40339
245	1	0	_aDesigning brand identity : _ban essential guide for the whole branding team / _cAlina Wheeler.
250			_a4th ed.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2013.
300			_ax, 326 p. : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
520			_a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
650		0	_aBrand name products. _91542 _0(local)33698
650		0	_aBranding (Marketing) _91374 _0(local)30301
650		0	_aTrademarks _xDesign. _922980 _0(local)40340
650		0	_aAdvertising _xBrand name products. _922981 _0(local)31127
650		7	_aDESIGN / Graphic Arts / General. _2bisacsh _922982 _0(local)62287
942			_2lcc _cBK
999			_c4103 _d4103