000			02178cam a2200409 a 4500
001			2009039009
003			DLC
005			20140721142243.0
008			090921s2010 nyua b 001 0 eng
010			_a 2009039009
020			_a9780073404769 (alk. paper)
020			_a0073404764 (alk. paper)
020			_a9780071267816 (pbk.)
020			_a0071267816 (pbk.)
040			_aDLC _beng _cDLC _dYDX _dCDX _dFER _dDEBBG _dOCL _dUKM _dOCL _dYDXCP _dZWZ
050	0	0	_aHF5415.3 _bP468 2010
082	0	0	_a658.8/342 _222
084			_aQW 300 _2rvk
084			_aOEK 740f _2stub
084			_aWIR 800f _2stub
100	1		_aPeter, J. Paul. _93487 _0(local)33681
245	1	0	_aConsumer behavior & marketing strategy / _cJ. Paul Peter, Jerry C. Olson.
246	3		_aConsumer behavior and marketing strategy
250			_a9th ed.
260			_aNew York : _bMcGraw-Hill Irwin, _cc2010.
300			_axix, 554 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy.
650		0	_aConsumer behavior. _0(local)28612
650		0	_aMarketing. _91425 _0(local)29252
650	0	7	_aMarketing. _2swd _91425 _0(local)29252
650	0	7	_aVerbraucherverhalten. _2swd _924388 _0(local)62859
650		7	_aMarketing. _2ram _91425 _0(local)29252
650		7	_aConsommateurs _xAttitudes. _2ram _924389 _0(local)62860
700	1		_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _924390 _0(local)62861
942			_2lcc _cBK
999			_c4264 _d4264