000 02605cam a22003254 4500
001 2009291691
003 DLC
005 20140721142810.0
008 090916s2008 enka 000 0 eng
010 _a 2009291691
020 _a9780521724579 (pbk. : audio CD)
020 _a0521724570 (pbk. : audio CD)
020 _a9780511401022 (online resources)
020 _a0511401027 (online resources)
040 _aAMAUA
_cAMAUA
_dDLC
_dALAUL
_dBTCTA
_dYDXCP
_dNZAUC
050 0 0 _aPE1128
_bC47 2008
100 1 _aCeramella, Nick.
_0(local)34834
245 1 0 _aCambridge English for the Media /
_cby Nick Ceramella and Elizabeth Lee.
246 3 0 _aEnglish for the media
260 _aCambridge :
_bCambridge University Press,
_cc2008.
300 _a112 p. :
_bill. ;
_c24 cm. +
_e1 sound disc (4 3/4 in.)
490 1 _aCambridge professional English
505 0 _aUnit 1. Newspapers -- Unit 2. Radio -- Unit 3. Magazine -- Unit 4. Television -- Unit 5. Film -- Unit 6. New media -- 7. Advertising -- Unit 8. Marketing.
520 _aA short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.
650 0 _aEnglish language
_vTextbooks for foreign speakers.
_0(local)27860
650 0 _aReaders
_xMedia.
_0(local)34835
700 1 _aLee, Elizabeth.
_0(local)34836
830 0 _aCambridge professional English.
_0(local)29485
942 _2lcc
_cACD
999 _c4617
_d4617