000 00625nam a2200205z 4500
001 yb4499359
003 NhCcYBP
005 20140721142816.0
008 120423s2012 ii 000 0 eng d
020 _a9780198069867 (pbk.)
020 _a0198069863 (pbk.)
040 _aNhCcYBP
_cNhCcYBP
050 4 _aHD69 B7
_bD88 2012
100 1 _aDutta, Kirti.
_0(local)27868
245 1 0 _aBrand management :
_bprinciples and practices
260 _aNew Delhi :
_bOxford University Press,
_c2012.
300 _a455 p. ;
_c24 cm. +
_e1 CD-ROM (4 3/4 in.)
650 0 _aBrand name products
_xManagement.
_0(local)27869
942 _2lcc
_cBK
999 _c4918
_d4918