000			02753cam a2200289 a 4500
001			2012021426
003			DLC
005			20161221162200.0
008			120611s2012 nyu b 000 0 eng
010			_a 2012021426
020			_a9781250002952 (hbk.)
020			_a1250002958 (hbk.)
040			_aDLC _beng _cDLC _dIG# _dBTCTA _dUKMGB _dMLY _dOCLCO _dBUR _dYDXCP _dORX _dVP@ _dIK2
050	0	0	_aHM742 _bM4596 2012
082	0	0	_a302.23/1 _223
100	1		_aMendelson, B. J. _0(local)29250
245	1	0	_aSocial media is bullshit / _cB. J. Mendelson.
250			_a1st ed.
260			_aNew York : _bSt. Martin's Press, _c2012.
300			_a227 p. ; _c19 cm.
504			_aIncludes bibliographical references.
505	0		_aAn introduction: Bullshit 101. Our terrible, horrible, no good, very bad website ; Astonishing tales of mediocrity ; "I wrote this book for Pepsi" ; Social media is bullshit -- Pt. 1: Social media is bullshit. There is nothing new under the sun--or on the web ; Shovels and sharecroppers ; Yeah, that's the ticket! ; And now you know--the rest of the story ; The asshole based economy ; There's no such thing as an influencer ; Analyze this -- Pt. 2: Meet the people behind the bullshit. Maybe "social media" doesn't work so well for corporations either? ; Kia and Facebook sitting in a tree ; How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- Pt. 3: How to sell bullshit without really trying. How to create and spread bullshit in seven easy steps ; And the answer is-- -- Pt. 4: How to really make it on the web. Everything you will ever need to know about marketing ; Recap ; The anti-social media manifesto.
520			_aIf you listen to the Internet gurus, marketing consultants, and even the mainstream media, you might think social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations--everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson debunks the myths of social media. He illustrates how the notion first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet--without spending a fortune.--From publisher description.
650		0	_aSocial media. _0(local)29251
650		0	_aMarketing. _0(local)29252
942			_2lcc _cBK
999			_c5432 _d5432