000 00889pam a2200277 a 4500
001 2012023996
003 NhCcYBP
005 20161221162636.0
008 120614s2012 enka b 001 0 eng
010 _a 2012023996
020 _a9781118432679 (pbk.)
020 _a1118432673 (pbk.)
040 _aDLC
_beng
_cDLC
_dNhCcYBP
042 _apcc
050 0 0 _aHF5415.127
_bM398 2012
082 0 0 _a658.8/02
_223
100 1 _aMcDonald, Malcolm.
_0(local)29306
245 1 0 _aMarket segmentation :
_bhow to do it and how to profit from it /
_cMalcolm McDonald and Ian Dunbar.
250 _aRev. 4th ed.
260 _aChichester :
_bJohn Wiley & Sons,
_cc2012.
300 _axxi, 490 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarket segmentation.
_0(local)29307
700 1 _aDunbar, Ian,
_d1951-
_0(local)29308
942 _2lcc
_cBK
999 _c5447
_d5447