000			02018cam a2200313 a 4500
001			2011052028
003			DLC
005			20170123142857.0
008			111219s2013 maua b 001 0 eng
010			_a 2011052028
020			_a9780132828789
020			_a0132828782
040			_aDLC _beng _cDLC _dYDX _dYDXCP
042			_apcc
050	0	0	_aHF1008 _bB685 2013
082	0	0	_a650 _223
100	1		_aBovee, Courtland L. _0(local)293181
245	0		_aBusiness in action / _cCourtland L. Bovee, John V. Thill.
250			_a6th ed.
260			_aBoston : _bPearson, _cc2013.
300			_axl, 486, [66] p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and index.0
505			_aPreface -- Prologue -- Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems -- References. 0
650			_aBusiness. _0(local)29319 0
650			_aCommerce. _0(local)29320 0
650			_aIndustrial management. _0(local)282481
700			_aThill, John V. _0(local)29321
942			_2lcc _cBK
999			_c5452 _d5452