000			01738cam a2200325 i 4500
001			2012026743
003			DLC
005			20170220175241.0
008			120719t20132013enka 000 0 eng
010			_a 2012026743
020			_a9780749464875 (pbk.)
020			_a0749464879 (pbk.)
020			_z9780749464882 (ebook)
040			_aDLC _erda _beng _cDLC _dYDX _dBTCTA _dOCLCO _dUKMGB _dBDX _dYDXCP _dCDX _dYNK _dVP@ _dOCLCO
042			_apcc
050	0	0	_aHF5718 _bT456 2013
082	0	0	_a659.14/4 _223
100	1		_aTheobald, Theo, _d1957- _eauthor. _0(local)30085
245	1	0	_aOn message : _bprecision communication for the digital age / _cTheo Theobald.
250			_a1st edition.
260			_aLondon : _bKogan Page Limited, _c2013.
300			_ax, 181 pages : _billustrations ; _c22 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
505	0		_aAcknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward.
650		0	_aBusiness communication. _0(local)28096
650		0	_aOnline social networks. _0(local)28897
942			_2lcc _cBK
999			_c5758 _d5758