| 000 | 01098cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 2011027873 | ||
| 003 | local | ||
| 005 | 20161228161436.0 | ||
| 008 | 110707s2012 nyua b 001 0 eng | ||
| 010 | _a 2011027873 | ||
| 020 | _a9780078028885 (acid-free paper) | ||
| 020 | _a0078028884 (acid-free paper) | ||
| 020 | _a9780071317023 (pbk.) | ||
| 020 | _a0071317023 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _dBTCTA _dCDX _dOCLCO |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _bM378 2012 |
| 082 | 0 | 0 |
_a358.8 _223 |
| 100 | 1 |
_aPerreault, William D. _0(local)30371 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a13th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2012. |
||
| 300 |
_axl, 640, 32, 10 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _0(local)29252 |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. _0(local)30372 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _0(local)30373 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c5848 _d5848 |
||