000 | 01212cam a2200313 i 4500 | ||
---|---|---|---|
001 | 2013000333 | ||
003 | local | ||
005 | 20170217154808.0 | ||
008 | 130110s2013 enka b 001 0 eng | ||
010 | _a 2013000333 | ||
020 | _a9781118345603 (cloth : alk. paper) | ||
020 | _a1118345606 (cloth : alk. paper) | ||
040 |
_aDLC _erda _beng _cDLC _dYDX _dOCLCO _dYDXCP |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.32 _bB37 2013 |
082 | 0 | 0 |
_a658.8/342 _223 |
100 | 1 |
_aBarden, Phil. _0(local)30564 |
|
245 | 1 | 0 |
_aDecoded : _bthe science behind why we buy / _cPhil Barden ; foreword by Rory Sutherland. |
260 |
_aChichester, West Sussex, United Kingdom : _bJohn Wiley & Sons Ltd., _c2013. |
||
300 |
_axviii, 270 pages : _billustrations (chiefly color) ; _c24 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aConsumer behavior. _0(local)28612 |
|
650 | 0 |
_aMarketing _xPsychological aspects. _0(local)30478 |
|
776 | 0 | 8 |
_iOnline version: _aBarden, Phil. _tDecoded _dChichester, West Sussex : John Wiley & Sons Ltd., [2013] _z9781118345580 _w(DLC) 2013001508 |
942 |
_2lcc _cBK |
||
999 |
_c5919 _d5919 |