000 01212cam a2200313 i 4500
001 2013000333
003 local
005 20170217154808.0
008 130110s2013 enka b 001 0 eng
010 _a 2013000333
020 _a9781118345603 (cloth : alk. paper)
020 _a1118345606 (cloth : alk. paper)
040 _aDLC
_erda
_beng
_cDLC
_dYDX
_dOCLCO
_dYDXCP
042 _apcc
050 0 0 _aHF5415.32
_bB37 2013
082 0 0 _a658.8/342
_223
100 1 _aBarden, Phil.
_0(local)30564
245 1 0 _aDecoded :
_bthe science behind why we buy /
_cPhil Barden ; foreword by Rory Sutherland.
260 _aChichester, West Sussex, United Kingdom :
_bJohn Wiley & Sons Ltd.,
_c2013.
300 _axviii, 270 pages :
_billustrations (chiefly color) ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aConsumer behavior.
_0(local)28612
650 0 _aMarketing
_xPsychological aspects.
_0(local)30478
776 0 8 _iOnline version:
_aBarden, Phil.
_tDecoded
_dChichester, West Sussex : John Wiley & Sons Ltd., [2013]
_z9781118345580
_w(DLC) 2013001508
942 _2lcc
_cBK
999 _c5919
_d5919