| 000 | 00926cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 2012035566 | ||
| 003 | local | ||
| 005 | 20161228170804.0 | ||
| 008 | 120927s2012 nyu b 001 0 eng | ||
| 010 | _a 2012035566 | ||
| 020 | _a9780230341685 (hbk.) | ||
| 020 | _a0230341683 (hbk.) | ||
| 040 |
_aDLC _beng _cDLC _dIG# _dOCLCO _dZS3 _dCDX _dYDXCP |
||
| 050 | 0 | 0 |
_aHF5415.1255 _bN53 2012 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 |
_aNickles, Elizabeth. _0(local)30595 |
|
| 245 | 1 | 0 |
_aBrandstorm : _bsurviving and thriving in the new consumer-led marketplace / _cLiz Nickles, with Savita Iyer. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bPalgrave Macmillan, _c2012. |
||
| 300 |
_axii, 243 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _0(local)30301 |
|
| 650 | 0 |
_aProduct management. _0(local)30302 |
|
| 700 | 1 |
_aIyer, Savita. _0(local)30596 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c5930 _d5930 |
||