| 000 | 00604nam a2200217z 4500 | ||
|---|---|---|---|
| 001 | co4539495 | ||
| 003 | local | ||
| 005 | 20140721142836.0 | ||
| 008 | 111006s2012 enk eng d | ||
| 020 | _a9780199605583 (pbk.) | ||
| 020 | _a0199605580 (pbk.) | ||
| 040 |
_aNhCcYBP _cNhCcYBP |
||
| 050 | 4 |
_aHF5438.5 _bP475 2012 |
|
| 100 | 1 |
_aPercy, Larry. _0(local)30617 |
|
| 245 | 0 | 0 | _aStrategic advertising management. |
| 250 | _a4th ed. | ||
| 260 |
_aOxford : _bOxford University Press, _cc2012. |
||
| 300 |
_axxviii, 389 p. ; _c25 cm. |
||
| 650 | 0 |
_aSales promotion. _0(local)30618 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c5936 _d5936 |
||