000			01779cam a2200301 a 4500
001			2011027584
003			local
005			20161229094910.0
008			110701s2012 cau b 001 0 eng
010			_a 2011027584
020			_a9780313398322 (hbk. : alk. paper)
020			_a0313398321 (hbk. : alk. paper)
020			_a9780313398339 (ebook)
020			_a031339833X (ebook)
040			_aDLC _beng _cDLC _dBTCTA _dYDXCP _dEUF _dBDX _dCDX _dBWX _dVLB
042			_apcc
050	0	0	_aHF1379 _bK45 2012
082	0	0	_a658.8/4 _223
100	1		_aKeillor, Bruce David. _0(local)30735
245	1	0	_aWinning in the global market : _ba practical guide to international business success / _cBruce D. Keillor.
260			_aSanta Barbara, Calif. : _bPraeger, _cc2012.
300			_axii, 193 p. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPart I : Understanding the international marketplace. The strategy of international business -- Assessing the market environment : identifying real and perceived threats -- Assessing the political environment : beyond the marketplace -- The social imperative : culture and cultural differences -- -- Part II : Planning for the international marketplace. Market selection : choosing your destination -- Market entry : making strategic decisions -- Creating a value chain : connecting with your customer -- -- Part III : Going international. Making your business viable : creating an international product strategy -- Making your product viable : creating an international promotion strategy -- Putting it all together : creating an international business plan.
650		0	_aInternational trade. _0(local)30736
650		0	_aInternational business enterprises. _0(local)30737
942			_2lcc _cBK
999			_c5983 _d5983