000 01169cam a2200337 a 4500
001 2012016612
003 local
005 20161229095153.0
008 120426s2012 nyua b 001 0 eng
010 _a 2012016612
020 _a9780230341067 (alk. paper)
020 _a0230341063 (alk. paper)
040 _aDLC
_beng
_cDLC
_dYDX
_dBTCTA
_dBDX
_dCDX
_dYDXCP
042 _apcc
050 0 0 _aHF5415
_bR55175 2012
082 0 0 _a381.09
_223
245 0 4 _aThe rise of marketing and market research /
_cedited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
250 _a1st ed.
260 _aNew York :
_bPalgrave Macmillan,
_c2012.
300 _avi, 312 p. :
_bill. ;
_c23cm.
490 1 _aWorlds of consumption
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xHistory.
_0(local)30765
650 0 _aMarketing research
_xHistory.
_0(local)30766
650 0 _aEconomic history.
_0(local)30767
700 1 _aBerghoff, Hartmut.
_0(local)30768
700 1 _aScranton, Philip.
_0(local)30769
700 1 _aSpiekermann, Uwe,
_d1963-
_0(local)30770
830 0 _aWorlds of consumption.
_0(local)30771
942 _2lcc
_cBK
999 _c5993
_d5993