000 00968cam a2200277 a 4500
001 ocn822582017
003 local
005 20161229095253.0
008 121220s2013 ohua b 001 0 eng
020 _a9781111525842
020 _a1111525846
040 _aNz
_cUX1
_dOCLCO
_dCFI
_dYDXCP
049 _aCVUA
050 _aHF5415.2
_bI425 2013
100 1 _aIacobucci, Dawn.
_0(local)30808
245 1 0 _aMarketing models :
_bmultivariate statistics and marketing analytics /
_cDawn Iacobucci.
260 _aMason, Ohio :
_bSouth-Western, Cengage Learning,
_cc2013.
300 _axi, 206 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. 199-200) and index.
650 0 _aMarketing
_xMathematical models.
_0(local)30809
650 0 _aMarketing
_xStatistical methods.
_0(local)30810
650 0 _aMultivariate analysis.
_0(local)30811
942 _2lcc
_cBK
_n0
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