000 | 00968cam a2200277 a 4500 | ||
---|---|---|---|
001 | ocn822582017 | ||
003 | local | ||
005 | 20161229095253.0 | ||
008 | 121220s2013 ohua b 001 0 eng | ||
020 | _a9781111525842 | ||
020 | _a1111525846 | ||
040 |
_aNz _cUX1 _dOCLCO _dCFI _dYDXCP |
||
049 | _aCVUA | ||
050 |
_aHF5415.2 _bI425 2013 |
||
100 | 1 |
_aIacobucci, Dawn. _0(local)30808 |
|
245 | 1 | 0 |
_aMarketing models : _bmultivariate statistics and marketing analytics / _cDawn Iacobucci. |
260 |
_aMason, Ohio : _bSouth-Western, Cengage Learning, _cc2013. |
||
300 |
_axi, 206 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references (p. 199-200) and index. | ||
650 | 0 |
_aMarketing _xMathematical models. _0(local)30809 |
|
650 | 0 |
_aMarketing _xStatistical methods. _0(local)30810 |
|
650 | 0 |
_aMultivariate analysis. _0(local)30811 |
|
942 |
_2lcc _cBK _n0 |
||
980 |
_a050213 _b45143 _e4462 _f202647 _g1 |
||
981 |
_aybp _bMKTG _d40021691418 |
||
999 |
_c6010 _d6010 |