000			01379cam a2200277 a 4500
001			2011044338
003			local
005			20140721142839.0
008			111028s2012 mau b 001 0 eng
010			_a 2011044338
020			_a9781857885811 (pbk.)
020			_a1857885813 (pbk.)
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dBDX _dYNK _dYDXCP
042			_apcc
050	0	0	_aHF5415.1255 _bK37 2012
082	0	0	_a658.8/27 _223
100	1		_aKaputa, Catherine, _d1948- _0(local)30949
245	1	0	_aBreakthrough branding : _bhow smart entrepreneurs and intrapreneurs transform a small idea into a big brand / _cCatherine Kaputa.
260			_aBoston : _bNicholas Brealey Pub., _c2012.
300			_axxii, 272 p. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aForeword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index.
650		0	_aBranding (Marketing) _0(local)30301
650		0	_aSuccess in business. _0(local)27757
942			_2lcc _cBK
999			_c6072 _d6072