000 01567cam a2200361Ma 4500
001 ocn824689696
003 local
005 20161229095622.0
008 130121s2014 ohuab b 001 0 eng
010 _a2010925628
020 _a9781133485933
035 _a(OCoLC)824689696
_z(OCoLC)824353536
040 _aAU@
_beng
_cAU@
_dOCLCO
_dYDXCP
_dBWX
_dCPV
049 _aCPVA
050 1 4 _aHF1379
_bP46 2014
082 0 4 _a658.049
_222
082 0 4 _a658.18
_222
100 1 _aPeng, Mike W.,
_d1968-
_0(local)31039
245 1 0 _aGlobal business /
_cMike W. Peng.
250 _a3rd ed.
260 _aMason, OH :
_bCengage Learning/South Western,
_cc2014.
300 _axx, 636 p. :
_bill., maps ;
_c29 cm.
500 _a"The third edition ..... continues the market winning framework centered on one big question and two core perspectives pioneered in the first edition, and has been thoroughly updated to capture the rapidly moving research and events of the past few years." -- Preface.
504 _aIncludes bibliographical references and index.
505 0 _aPart 1. Laying foundations -- Part 2. Acquiring tools -- Part 3. Strategizing around the globe -- Part 4. Building functional excellence.
650 0 _aInternational trade.
_0(local)30736
650 0 _aInternational business enterprises.
_0(local)30737
650 0 _aInternational economic relations.
_0(local)30833
650 0 _aGlobalization.
_0(local)27132
700 1 _aPeng, Mike W.,
_d1968-
_tGlobal business : 2011 update.
_0(local)31040
907 _a.b4194544x
_bcir
942 _2lcc
_cBK
_n0
999 _c6117
_d6117