000			01548cam a2200289 i 4500
001			2012031489
003			DLC
005			20170217151449.0
008			120817t20132013caua b 001 0 eng
010			_a 2012031489
020			_a9781452230047 (pbk. : alk. paper)
020			_a1452230048 (pbk. : alk. paper)
040			_aDLC _erda _beng _cDLC _dYDX _dYDXCP
042			_apcc
050	0	0	_aHF5415.13 _bC676 2013
082	0	0	_a658.8 _223
100	1		_aCrane, Frederick G. _0(local)32006
245	1	0	_aMarketing for entrepreneurs : _bconcepts and applications for new ventures / _cFrederick G. Crane, Northeastern University.
250			_a2nd ed.
260			_aThousand Oaks, California : _bSAGE Publications, Inc., _c[2013]
300			_axiii, 245 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan -- Index -- About the author.
650		0	_aMarketing _xManagement. _0(local)27836
650		0	_aSmall business marketing. _0(local)30274
942			_2lcc _cBK
999			_c6556 _d6556