000			01312cam a2200277 a 4500
001			2012037532
003			local
005			20170103185538.0
008			120921s2013 nyua 001 0 eng
010			_a 2012037532
020			_a9780230342248 (alk. paper)
020			_a0230342248 (alk. paper)
040			_aDLC _beng _cDLC _dOCLCO _dYDXCP _dBTCTA _dBKL _dMOF _dBWX _dCDX
042			_apcc
050	0	0	_aHF5415.15 _bA33 2013
082	0	0	_a658.8/27 _223
100	1		_aAdamson, Allen P. _0(local)32095
245	1	4	_aThe edge : _b50 tips from brands that lead / _cAllen P. Adamson ; foreword by Steve Forbes.
260			_aNew York, NY : _bPalgrave Macmillan, _c2013.
300			_axii, 269 p. : _bill. ; _c25 cm.
500			_aIncludes index.
505	0		_aTo have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's customers should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win.
650		0	_aProduct management. _0(local)30302
650		0	_aBranding (Marketing) _0(local)30301
942			_2lcc _cBK
999			_c6598 _d6598