000 02219cam a2200277 a 4500
001 2012035390
003 local
005 20170103185628.0
008 120910s2012 nyua 000 0 eng
010 _a 2012035390
020 _a9781591846079
020 _a1591846072
040 _aDLC
_beng
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dOCLCO
_dGK5
_dIK2
_dOCP
_dIOH
042 _apcc
050 0 0 _aHF5386
_bG552 2012
082 0 0 _a650.1
_223
100 1 _aGodin, Seth.
_0(local)32104
245 1 4 _aThe Icarus deception :
_bhow high will you fly? /
_cSeth Godin.
260 _aNew York :
_bPortfolio/Penguin,
_c2012.
300 _axiv, 241 p. :
_bill. ;
_c22 cm.
505 0 _aArt, the comfort zone, and the chance of a lifetime -- The connection economy demands that we create art -- Myths, propaganda, and Kamiwaza -- Grit and art and the work that's worth doing -- Shame, vulnerability, and being naked -- To make art, think like an artist, to connect, be human -- True-life stories of fourteen real artists -- V is for vulnerable: an artist's abecedary.
520 _aEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.
650 0 _aSuccess in business.
_0(local)27757
650 0 _aCreative thinking.
_0(local)30883
942 _2lcc
_cBK
999 _c6601
_d6601