000			01840cam a2200301 a 4500
001			2012019622
003			DLC
005			20170106115356.0
008			120517s2013 nyu b 001 0 eng
010			_a 2012019622
020			_a9780814432556 (pbk.)
020			_a0814432557 (pbk.)
040			_aDLC _beng _cDLC _dIG# _dOCLCO _dBTCTA _dABG _dYBM
050	0	0	_aHF5415.1265 _bG644 2013
082	0	0	_a658.8/72 _223
100	1		_aGoldman, Jeremy. _0(local)32226
245	1	0	_aGoing social : _bexcite customers, generate buzz, and energize your brand with the power of social media / _cJeremy Goldman.
260			_aNew York : _bAmerican Management Association, _cc2013.
300			_aix, 294 p. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aSocial marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word.
650		0	_aInternet marketing. _0(local)28888
650		0	_aSocial media. _0(local)29251
650		0	_aSocial marketing. _0(local)27849
650		0	_aOnline social networks. _0(local)28897
650		0	_aCustomer relations. _0(local)30005
942			_2lcc _cBK
999			_c6657 _d6657