| 000 | 01498cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 2012016195 | ||
| 003 | local | ||
| 005 | 20140721142852.0 | ||
| 008 | 120430s2012 nyua b 001 0 eng | ||
| 010 | _a 2012016195 | ||
| 020 | _a9781433115622 (hardcover : alk. paper) | ||
| 020 | _a143311562X (hardcover : alk. paper) | ||
| 020 | _a9781433115615 (pbk. : alk. paper) | ||
| 020 | _a1433115611 (pbk. : alk. paper) | ||
| 020 | _a9781453908433 (e-book) | ||
| 020 | _a1453908439 (e-book) | ||
| 040 |
_aDLC _beng _cDLC _dBTCTA _dYDXCP _dOCLCO _dBWX _dCDX _dUV0 |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _bO348 2012 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aOkazaki, Shintaro. _0(local)32298 |
|
| 245 | 1 | 0 |
_aFundamentals of mobile marketing : _btheories and practices / _cShintaro Okazaki. |
| 260 |
_aNew York : _bPeter Lang, _cc2012. |
||
| 300 |
_axvi, 185 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. [159]-175) and index. | ||
| 505 | 0 | _aAdvances in mobile information technology -- Technology adoption and diffusion theories -- Mobile marketing framework -- Ubiquity : conceptualizing time and space -- 2d codes and near field communication -- Mobile advertising and promotion -- Location-based services -- Mobile payment and security. | |
| 650 | 0 |
_aInternet marketing. _0(local)28888 |
|
| 650 | 0 |
_aMobile commerce. _0(local)32299 |
|
| 650 | 0 |
_aMobile communication systems. _0(local)32300 |
|
| 650 | 0 |
_aTelemarketing. _0(local)32301 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c6692 _d6692 |
||