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| 005 | 20140721142853.0 | ||
| 008 | 130417s2014 enk 000 0 eng d | ||
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_aHF5415.123 _bC58 2014 |
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_a659.1 _223 |
| 100 | 1 |
_aClow, Kenneth E. _0(local)32363 |
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| 245 | 1 | 0 |
_aIntegrated advertising, promotion and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a6th ed., Global ed. | ||
| 260 |
_aHarlow, Essex : _bPearson Education Limited, _cc2014. |
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| 300 |
_a480 p. ; _c28 cm. |
||
| 650 | 0 |
_aCommunication in marketing. _0(local)30828 |
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| 700 | 1 |
_aBaack, Donald. _0(local)32364 |
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_2lcc _cBK |
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