| 000 | 00641nam a2200217z 4500 | ||
|---|---|---|---|
| 001 | co6127471 | ||
| 003 | local | ||
| 005 | 20140721142905.0 | ||
| 008 | 120815s2013 nyu eng d | ||
| 020 | _a9780078028953 (loose-leaf) | ||
| 020 | _a0078028957 (loose-leaf) | ||
| 040 |
_aNhCcYBP _cNhCcYBP |
||
| 050 | 4 |
_aHF5821 _bB62 2013 |
|
| 100 | 1 |
_aArens, William F. _0(local)33183 |
|
| 245 | 0 | 0 | _aContemporary advertising and integrated marketing communications. |
| 250 | _a14th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_axxxix, 722 p. ; _c28 cm. |
||
| 650 | 0 |
_aAdvertising. _0(local)29259 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c7114 _d7114 |
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