| 000 | 01320pam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 2012049765 | ||
| 003 | local | ||
| 005 | 20170217144811.0 | ||
| 008 | 130118s2014 nyua b 001 0 eng | ||
| 010 | _a 2012049765 | ||
| 020 | _a9780078028984 (alk. paper) | ||
| 020 | _a0078028981 (alk. paper) | ||
| 020 | _a1259060764 | ||
| 020 | _a9781259060762 | ||
| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dGYS _dYDXCP _dNhCcYBP |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _bM369 2014 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aPerreault, William D. _0(local)30371 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Ph.D., University of North Carolina ; Joseph P. Cannon, Ph.D., Colorado State University ; E. Jerome McCarthy, Ph.D., Michigan State University. |
| 250 | _aNineteenth edition. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c[2014] |
||
| 300 |
_axl, 726, 11 pages : _billustrations ; _c29 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _0(local)27836 |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. _0(local)30372 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _0(local)30373 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c7260 _d7260 |
||